Dreamage, the developer and publisher of the mobile puzzle rhythm game Rhythm Hive, is rolling out a special promotion to celebrate ILLIT's upcoming encore concert. This campaign bridges the in-game experience with the live atmosphere of the encore performances, scheduled to take place on October 17 and 18 at the Incheon Inspire Arena.

Attendees at the concert venue will find a dedicated play zone where visitors can dive straight into Rhythm Hive. Those who try out the game at the booth will score an ILLIT performance card set coupon usable within the title. On top of that, a participatory event awaits at the site: beat the Rhythm Hive GM in a game of rock-paper-scissors, and a limited trading portrait card (one random member) is yours. Follow the official Rhythm Hive Instagram account and show proof, and the team will hand over an extra portrait card.

Events connecting in-game actions directly to the concert grounds are also lined up. Players who complete the encore concert-themed quests inside Rhythm Hive and verify it at the on-site booth can grab a limited trading portrait card on a first-come, first-served basis. Leading up to this, Rhythm Hive dropped a limited special theme featuring ILLIT performance cards starting on October 5. Users who purchase this theme package and verify it at the venue booth will receive ILLIT lenticular trading portrait cards and holographic trading portrait cards sharing the exact same design as the digital versions, distributed on a first-come, first-served basis.

Dreamage notes that this promotion was intentionally designed to organically link digital gameplay with live concert experiences, giving fans fresh ways to enjoy the artist IP. Rhythm Hive has previously extended digital experiences into the physical world by connecting offline concerts of HYBE artists such as TWS, LE SSERAFIM, and BOYNEXTDOOR with its in-game content.