[Photo] Bilibili World Attendees Focus Their Gaze on Crimson Desert

[포토] 빌리빌리 월드 참가자 시선, 붉은사막에 쏠렸다

gamemeca Ⅰ Shin Jae-yeon 게임메카 신재연 기자 2025.07.12 20:44 UTC+9

AI Summary

Crimson Desert showcased its demo at Bilibili World 2025. The booth featured immersive photo zones and cosplayers. Players received branded gear after trying the game.

Crimson Desert, which has been building anticipation with its planned release later this year, is one of the titles that has consistently raised user expectations by participating in various international game shows. Following last year's Gamescom and G-Star, where the developer wowed audiences with massive, atmosphere-heavy booths and imposing structures, the title has certainly left its mark on gamers across the globe.

This year, Pearl Abyss has continued its efforts to showcase Crimson Desert to users worldwide. So, how did the booth fare at Bilibili World 2025, a prime spot to capture the attention of the Chinese market? We dropped by the booth, which held its own against the sea of subculture-heavy displays by boasting unique photo zones and models dressed as characters plucked straight from the game.

▲ We visited the Crimson Desert booth at Bilibili World, which featured an imposing main area once again (Image courtesy: Gamemeca)

▲ Models cosplaying as in-game characters, including the lead protagonist 'Cliff', were on hand to welcome players (Image courtesy: Gamemeca)

▲ A photo zone themed around a 'throne' was set up right next to the massive structure (Image courtesy: Gamemeca)

▲ 'Hexe Marie', one of the bosses available for the demo, radiated a sense of formidable authority (Image courtesy: Gamemeca)

▲ Across from the photo zone, the entrance to the demo queue awaited attendees (Image courtesy: Gamemeca)

▲ With the booth focused squarely on hands-on gameplay, plenty of users lined up for a chance to play (Image courtesy: Gamemeca)

▲ The queue was peppered with introductory videos and event banners for those waiting to try the demo (Image courtesy: Gamemeca)

▲ While this demo build was identical to the version shown at last year's G-Star, the rewards included the familiar backpack (Image courtesy: Gamemeca)

▲ Attendees were also gifted a portable fan emblazoned with the official Crimson Desert logo (Image courtesy: Gamemeca)

▲ Both pieces of merchandise were handed out as players exited the booth after completing their demo session (Image courtesy: Gamemeca)

▲ Crimson Desert continues its tradition of demo-focused booth experiences at Bilibili World 2025, which you can find in Hall 2.1 (Image courtesy: Gamemeca)

연내 출시를 발표하며 기대감이 오른 붉은사막은 꾸준히 다양한 국제 게임쇼에 출전하며 유저들의 기대감을 높인 작품 중 하나다. 지난 해 게임스컴과 지스타에서는 시연 중심의 대규모 부스와 압도적인 분위기를 가진 거대한 구조물을 선보이며 국내외 유저들에게 단단히 눈도장을 남긴 바 있다.

올해도 펄어비스는 붉은사막을 전 세계 유저들에게 선보이기 위해 다양한 시도를 해왔다. 그렇다면 중국 유저들에게 눈도장을 찍을 수 있는 이번 '빌리빌리 월드 2025'에서는 과연 어떤 구성의 부스를 선보였을까? 풍성한 볼거리가 인상적인 서브컬처 중심의 타 부스에게 밀리지 않는 독특한 포토존과 게임에서 튀어나온 듯한 코스프레 부스 모델 등으로 무장한 붉은사막 부스를 직접 찾아가 보았다.