The GXG Conference 'Next Play with Microsoft Cloud & AI' will be held at the Gravity Seoul Pangyo Space Ballroom on September 19, from 10:00 AM to 5:00 PM.

The GXG Conference Next Play will feature experts from Microsoft’s cloud and AI divisions, AMD, and GitHub, alongside leadership from NC AI, Netmarble Jampot, and SYLO. These speakers will share their insights on game AI.

The event consists of three tracks: ▲ Generative AI and infrastructure for game development ▲ Real-world case studies of generative AI adoption by game studios ▲ A talk session on modern visual arts and pop culture. A networking opportunity with industry experts will follow the final session.

A special session hosted by Game Generation (GG) will also be held, featuring a talk titled 'Cross-Culture: View' on the present and future of visual art content. The panel includes comedian Kim Kyung-sik (Film), author Lee Jong-bum (Webtoon), curator Kwon Tae-hyun (Fine Art), and Game Generation editor-in-chief Lee Kyung-hyuk (Game).

The event is open to industry professionals in gaming and IT, as well as the general public. Free registration is available on the GXG official website.

Meanwhile, the broader game culture event 'GXG 2025', hosted by Seongnam City and organized by the Seongnam Industry Promotion Agency and the Game Culture Foundation, will take place around the Pangyo Station plaza from September 19 to 20.