The Korea AI Game Association is set to run a game IP pop-up store at the B2 plaza of Lotte Department Store Centum City, coinciding with the G-Star week from November 10 to 16.

Independent game developers and creators will sell content and merchandise based on their games. A portion of the proceeds from these sales will be used as donations to support indie developers.

The pop-up store will feature companies such as Daewon Media (Final Fantasy, Dragon Quest), Kuro Games (Wuthering Waves), and Nimble Neuron (Eternal Return). In addition, around 20 independent game studios will also participate.

Song Chang-ho, chairperson of the Korea AI Game Association, stated, "This pop-up store will be a valuable opportunity for indie game developers to meet and communicate directly with consumers," adding, "We expect it to not only increase sales for participating companies but also realize social value."

The Korea AI Game Association is currently recruiting participating companies and teams for the pop-up store via the Indieple Cafe.