Battlefield 6, which launched on 11 October, has certainly made a splash. On its opening day, it hit a peak of 740,000 concurrent players on Steam alone, marking a rather successful debut.

To be precise, the peak hit 747,440 concurrent players on the 11th. This achievement places it third in the daily rankings, trailing only the eternal titans of Steam, Counter-Strike 2 and Dota 2. The sheer influx of eager players caused a bit of a logjam, with login queues stretching beyond 400,000 at one point.

As of 2 PM on the 11th, Battlefield 6 sits with 19,828 reviews and a 'Mostly Positive' (78% positive) rating on Steam. While the single-player campaign has left some feeling a tad underwhelmed, the consensus is that the multiplayer—especially the chaotic, vehicle-heavy Conquest mode—is an absolute riot. For the Korean audience, while the voice acting has sparked a bit of a debate, having both full subtitles and audio in their native tongue has been a welcome convenience.

However, it hasn't been all smooth sailing. A fair number of players are complaining about technical hiccups preventing them from actually playing the game. Some are seeing 'Game not released' errors on Steam, while others report missing DLC or content issues within the EA App. The Battlefield 6 dev team has acknowledged these gremlins via their official X (Twitter) account.

While EA has kept its cards close to its chest regarding official sales figures, data firm Alinea Analytics estimates that the game moved 1.8 million units on Steam during the pre-order period alone, raking in roughly 100 million USD (approx. 143.2 billion KRW).

This comes hot on the heels of EA's massive deal in late September, where it signed a 55 billion USD (approx. 77 trillion KRW) acquisition agreement with a consortium including the Saudi Public Investment Fund. With Battlefield 6 off to a strong start, the outlook for EA seems a bit brighter than it did just a few weeks ago.

Meanwhile, DICE General Manager Rebecka Coutaz spoke to BBC Newsbeat on the 10th (local time), clarifying that while there is no generative AI-created content in the game, the team used the tech during early development to free up time for more creative heavy lifting. She suggested that if AI can handle the drudgery, it allows for a more innovative and creative workflow.