[Photo] Halloween Vibes at the Crimson Desert-AMD Pop-up in Hongdae

[포토] 핼러윈 느낌 물씬, 붉은사막-AMD 팝업 in 홍대

gamemeca Ⅰ Shin Jae-yeon 게임메카 신재연 기자 2025.10.30 17:19 UTC+9

AI Summary

Pearl Abyss and AMD have launched a pop-up store in Seoul to showcase Crimson Desert. Visitors can test the game on high-end AMD hardware while enjoying various Halloween-themed events. The pop-up runs through November 1, offering fans a glimpse of the game ahead of its 2026 release.

Pearl Abyss has long been the studio to watch when it comes to pushing graphical boundaries, leveraging its proprietary 'Black Space' engine to render breathtaking vistas across multiple platforms. In a bid to ensure that visual splendour isn't hindered by hardware bottlenecks, the developer shook hands with AMD back in September. This strategic partnership—spanning collaborative marketing, showcases, and technical integration—is all about delivering a seamless, immersive experience for the upcoming launch of Crimson Desert on March 20, 2026.

Fast forward two months, and the duo has unveiled a Halloween-themed pop-up store to show off the fruits of their labour. The site is kitted out with an array of gaming peripherals from AMD’s partners, alongside high-performance rigs powered by AMD Ryzen and Radeon tech, plus Lenovo gaming laptops running the Crimson Desert demo. I popped down to the 'Crimson Desert-AMD Pop-up Store' at DRC Hongdae, Mapo-gu, Seoul, to see what all the fuss is about.

Crimson Desert-AMD pop-up store at DRC Hongdae, Mapo-gu (Image courtesy: Gamemeca) — ▲ The Crimson Desert-AMD pop-up store held at DRC Hongdae, Mapo-gu (Image courtesy: Gamemeca)

▲ Event details are clearly laid out at the entrance information desk (Image courtesy: Gamemeca)

▲ The Halloween-themed social media events catch the eye immediately (Image courtesy: Gamemeca)

▲ The venue is split across two floors, with the event zone downstairs and the hands-on demo zone upstairs (Image courtesy: Gamemeca)

▲ Even shortly after opening, a crowd of eager visitors were already queuing for their turn (Image courtesy: Gamemeca)

▲ Despite the generous number of demo stations for the space, every seat was occupied (Image courtesy: Gamemeca)

▲ While waiting, attendees can browse the latest gaming gear from AMD's various hardware partners (Image courtesy: Gamemeca)

▲ Just below, there is a roulette event waiting to test your luck (Image courtesy: Gamemeca)

▲ The variety of goodies up for grabs from the roulette wheel is quite impressive (Image courtesy: Gamemeca)

▲ Various events, including a lucky draw, are on offer for those visiting the store (Image courtesy: Gamemeca)

▲ There is also a dedicated exhibition space showcasing gaming peripherals from multiple partners (Image courtesy: Gamemeca)

▲ Once you have checked out all the exhibits and events, don't forget to swing by the Happy Halloween booth for some popcorn (Image courtesy: Gamemeca)

▲ The photo zone next to the popcorn booth is arguably the highlight of this pop-up store (Image courtesy: Gamemeca)

▲ The production quality is impressive enough that you'll feel compelled to snap a few photos (Image courtesy: Gamemeca)

▲ This collaborative pop-up store between Crimson Desert and AMD runs until November 1 (Image courtesy: Gamemeca)

펄어비스는 블랙 스페이스 등 자체 엔진을 활용한 작품으로 게임 내 아름다운 풍경을 다양한 플랫폼에서 전해오는 개발력을 가진 회사다. 이런 펄어비스가 지난 9월, 최적화된 게이밍 경험을 전달하기 위해 AMD와 손잡고 프로모션, 쇼케이스 등의 마케팅 활동부터 몰입감 있는 게임 플레이를 제공할 수 있는 전략적 파트너십을 체결했다. 오는 2026년 3월 20일 출시를 앞둔 붉은사막의 다채로운 콘텐츠를 최적화된 게이밍 환경에서 즐기기 위해서였다.

약 두 달 뒤, 양사는 핼러윈 시즌에 맞춰 다양한 이벤트가 준비된 팝업스토어를 개장했다. 현장에는 AMD 파트너사들의 다양한 게이밍 기어는 물론, AMD 라이젠, AMD 라데온 기반의 고성능 PC와 레노버 게이밍 노트북으로 구동하는 붉은사막 데모를 체험할 수 있게끔 준비됐다. 서울 마포구 DRC 홍대에서 열린 '붉은사막-AMD 팝업스토어'에 방문해 현장에 준비된 다양한 요소들을 살펴보았다.