SOOP unveiled its AI manager 'SARSA (Soop Ai Realtime Streaming Assistant) 2.0', which acts as a manager for both streamers and users, during the first part of the '2025 Streamer Awards' held at the SOOP Colosseum in Sangam, Seoul, on the 27th.

CEO Seo Soo-gil, who took the stage to introduce the service's advancement direction and future roadmap, said, "The SARSA, SUPI, and SSABIC models revealed so far were version 1.0 services, which have been operated sequentially with early-stage functions," adding, "In 2026, a full-scale advancement will take place with the 2.0 stage service centered on the AI manager SARSA."

A key feature of SARSA 2.0 is its ability to respond to situations where a streamer is away from their desk. CEO Seo said, "Even when a streamer is away or conducting a 'sleep stream,' SARSA will take the streamer's place to continue the broadcast," and added, "It performs chat responses and reactions based on the streamer's voice, facial expressions, and previous broadcast data, with the goal of not interrupting the flow of the broadcast."

Along with this, SARSA will expand its scope of application to various genres. CEO Seo said, "We will create an environment where content and advertisements are naturally connected by recognizing products or objects exposed on the broadcast screen." He added, "By 2026, SARSA, SUPI, and SSABIC will all grow into AI services that both streamers and users can truly experience."