SOOP, formerly known as AfreecaTV, announced on the 12th that it is merging its domestic and global services into a single, unified platform.

Having rebranded to SOOP in 2024 and launched its international service that May, the company is now applying that operational experience to its domestic platform. SOOP stated that this consolidation aims to connect communities across Korea, Southeast Asia, Taiwan, and the Americas, and to enhance global operational synergy.

The unified platform will feature enhanced real-time global communication. It will support a total of five languages, including Korean, English, Simplified and Traditional Chinese, and Thai, and will lower language barriers by applying AI-based automatic translation and subtitle features. These features will be available on major devices, including PC, mobile, smart TVs, and tablets.

In terms of content, the platform will expand global collaborative projects. In addition to joint broadcasts between domestic and international streamers and global participatory content, it will strengthen multi-language broadcasts for major League of Legends leagues (LCK, LEC, LPL, LCS, CBLOL), as well as esports tournaments for titles like Valorant, PUBG, and Tekken. Global sports content, including KBO overseas broadcasts and the UMB World Cup, will also be expanded sequentially.

Along with the platform integration, SOOP is also supplementing its global support system for streamers. While systematically supporting the influx and activities of international streamers, the company plans to leverage local partnerships to expand opportunities for domestic streamers to engage in overseas activities and produce collaborative content.

SOOP CEO Choi Young-woo stated, "This platform integration is a process of creating a new ecosystem where content connects people beyond regions and languages," adding, "We will continue to expand global synergy so that users and streamers around the world can naturally interact and grow together within 'One SOOP'."