Holly Longdale, the executive producer for World of Warcraft, stated that the Warcraft IP is currently not being fully utilized. She believes that Warcraft has more potential and aims to share its stories with a broader audience. However, she did not provide specific details on how this will be achieved.

This was revealed in an interview published on the 3rd with 'The Game Business'. Longdale stated, "It is a truly fantastic IP, but I do not think it has been fully utilized. We want to share this IP with as many people as possible. To do that, we need to evolve the meaning, identity, and future direction of Warcraft, and I hope it becomes a game that is easily accessible to everyone."

Reflecting on the last 20 years of World of Warcraft as a communal online space, Longdale expressed a desire to share its two decades of lore with the world in a broader way. She emphasized, "We will never stop doing what people love," while adding that she has a "much bigger vision than just building a standard MMORPG."

Since its debut in 1994, the Warcraft franchise has expanded through three real-time strategy games, the MMORPG 'World of Warcraft', and the card game 'Hearthstone'. Additionally, novels, comics, board games, and a live-action film based on the Warcraft IP have been produced. While World of Warcraft and Hearthstone continue to maintain their legacy, the film was largely panned by critics, and the popularity of the novels has waned compared to the past.

Given this situation, the focus is now on what new strategies Blizzard will adopt to bring the Warcraft IP to a wider public audience.