SOOP announced its 2025 annual and Q4 financial performance on the 12th. For the full year, the company posted a consolidated revenue of 469.7 billion KRW and an operating profit of 122 billion KRW, marking a 13.7% and 7.5% increase respectively compared to the previous year. Net profit was 98.4 billion KRW, a 4% decrease from the previous year. For the fourth quarter, revenue grew by 6.7% year-on-year to 119.3 billion KRW, while operating profit remained at the same level as the previous year at 27.8 billion KRW. Q4 net profit was 23.1 billion KRW, down 11.3% year-on-year.

Annual growth was driven by the performance of the advertising sector. In 2025, annual ad revenue reached 131.9 billion KRW, a 61.4% increase compared to the previous year. In particular, content-type advertisements based on in-house production capabilities grew by 41.1%, and the inclusion of subsidiary PlayD's performance since the second quarter of last year contributed to the overall expansion of ad revenue.

Throughout last year, SOOP focused on strengthening its service foundation and platform stability by expanding creator support and building an environment for simultaneous global broadcasting. Through these efforts, SOOP attracted streamers from various fields and focused on enhancing platform convenience and service competitiveness through the introduction of AI.

SOOP announced that in 2026, it will focus its capabilities on strengthening the competitiveness of its own IP and signature content, as well as global expansion, optimization of the viewing environment, and maximizing global-Korean content business based on the platform integration underway since the beginning of this year. In particular, the company plans to expand account and data linkage with major partners to provide entertainment that maximizes viewing fun, and further strengthen a fan-centered ecosystem where streamers and users communicate together.

SOOP CEO Choi Young-woo stated, "Last year was a year focused on confirming the platform's essential competitiveness and strengthening internal stability amidst a changing market environment," adding, "In 2026, we plan to focus on strengthening the basics of our services that streamers and users can feel based on the content IP and technical foundation we have secured, and steadily broadening the base of the live streaming ecosystem."

Meanwhile, SOOP decided on a cash dividend of 3,380 KRW per share (totaling approximately 36 billion KRW) for the 2025 fiscal year to enhance shareholder value. This decision is subject to final approval at the regular general shareholders' meeting in March. This dividend is in accordance with the newly established three-year (2026-2028) shareholder return policy, under which the company plans to use at least 25% of its consolidated net profit as a source for shareholder returns over the next three years. In addition, to increase dividend predictability, the company plans to change the dividend basis from the existing Free Cash Flow (FCF) to net profit.