NetEase Games officially announced on the 23rd that it will launch 'NBA Dunk City', the first mobile basketball game with an official NBA license, in Korea. The game is characterized by incorporating strategic elements of the MOBA genre into a basketball game. User testing and pre-registration are scheduled for the official Korean market launch, while a specific release date has yet to be determined.

NBA Dunk City was first released in China in 2023, and was launched as a free-to-play mobile game in various regions worldwide, including the US and Southeast Asia, in May 2025. Since its release, it has achieved success by topping mobile download and popularity charts in multiple regions. It also won the 'Best Multiplayer Game' award at the Google Play Awards 2025 and hosted a global esports tournament with a prize pool of $100,000 (approximately 147 million KRW), surpassing 100 million cumulative impressions.

Developed by a team specializing in the basketball genre, NBA Dunk City has acquired official licenses for all 30 teams through its partnership with the NBA. The game features over 40 real-life NBA superstars, such as LeBron James and Stephen Curry, whom users can train and play with. In particular, it is the first to apply MOBA strategic elements and a player progression system to a basketball game, providing the fun of a tactical game where training results and the use of signature skills for each star player determine the outcome.

NBA Dunk City provides an optimal environment for competitive play. The '11-point mode' allows for quick competitive matches, and the ranked mode features a fast and fair matchmaking system. In addition to 3v3 matches, users can enjoy the game in various ways, such as the 'Dynasty Mode' where you command the entire team, and the '5v5 full-court mode'. Along with this, it supports the 'Arena League' to help players make friends, as well as 1v1 and 3v3 'Custom Modes'. Furthermore, various outfit and sneaker crafting systems that capture the street basketball vibe add styling and customization elements.