SOOP states that it is expanding streamers' activity horizons and diversifying content through cooperation with various external partners. Through broad partnerships ranging from broadcasting and entertainment figures to corporations and local governments, they are providing streamers with new stages and revenue-generating opportunities.

SOOP connects broadcasting and entertainment figures with streamers to produce content. In the comedy sector, through collaboration with the Korean Broadcasting Comedians Association, they supported comedians such as Park Sung-ho, Park Jun-hyung, and Lee Kwang-seop in their activities on SOOP. Together with streamers, they presented live comedy content such as 'SSULPISODE', 'Toek-Sang-Gak', and 'Pung-Soong-Ah Hakdang'. Last August, they participated as an official partner of the Busan International Comedy Festival, expanding the scope of collaboration by showcasing on-site content featuring comedians and streamers. In the music field, they expanded collaborations between external artists and music streamers, launching the music audition program 'AMUSOX' with the vocal group Noel last May and even releasing a collaborative track.

SOOP is expanding the activity radius of streamers to offline scenes by utilizing spaces and regions owned by corporations and local governments as new content stages. Having signed a business agreement with Seoul Land, streamers visited the theme park to present travel and exploration content such as busking, treasure hunts, and mini-car competitions. Notably, the 'Horror Radio' event presented in partnership with Seoul Land sold out its tickets combining general admission and on-site viewing in just 10 minutes. In addition, cooperating with local governments such as Hwacheon-gun Office and Geumsan-gun, they produced content introducing regional tourist spots, festivals, and commercial districts, allowing streamers to directly experience and share local culture and attractions with viewers.

SOOP is expanding streamer activities into the commerce sector through collaboration with external brands. Through SOOP Store, they are introducing live commerce connecting brands and streamers, providing opportunities for streamers to directly introduce various products, communicate with users in real-time, and make sales. In last August's live commerce promotion 'Please Take Care of Commerce', six brands—Saboten, Afternoon Tea, Kanggojib, Grocery Seoul, Gwangcheon Byeolmat Kim, and Minimelts—were matched with streamers to conduct product sales. Selected streamers are set to receive revenue shares based on their sales performance.

SOOP explained that connections with various external partners are expanding streamers' activity scopes both inside and out of content. Creating content with new figures, broadcasting in new spaces, and introducing and selling products alongside brands are expanding the opportunities for streamers to experience diverse activities based on broadcasting. SOOP stated that it plans to continue widening opportunities for streamers to work in various fields such as content production, performance, on-site activities, and commerce through cooperation with various external partners, fostering an environment where these content activities lead to new growth and revenue generation.