Krafton is doubling down on its commitment to the Indian market, anchored by the continued success of Battlegrounds Mobile India (BGMI).

By the third quarter of 2025, BGMI had solidified its status as a national pastime, boasting a cumulative player base of 250 million. This popularity has been a boon for Krafton, driving a 14.2% year-on-year increase in mobile segment revenue for the same period. Naturally, the company is accelerating its investments to maintain this momentum.

Krafton is leveraging this user base to expand its esports ecosystem and commercial reach. The firm announced a total of eight tournaments for next year—including four new open challenges—to sit alongside current staples like BGIS, BMPS, and BMSD. The Battlegrounds Mobile India Series 2025 (BGIS) alone has already clocked in a cumulative 480 million views as of Q3.

Beyond the server, Krafton is embracing local culture with a mix of collaborations and tailored content. The company has partnered with local giants like Mahindra, motorcycle manufacturer Hero MotoCorp, and PepsiCo. Marketing efforts have become equally creative, featuring short animations and localization efforts that go beyond mere Hindi language support to include region-specific items and hybrid product bundles.

Connectivity and payment infrastructure are also top priorities. Last June, Krafton teamed up with Reliance Jio to launch the 'Jio Gaming Pack', bundling data plans with in-game items. They’ve also integrated a hybrid payment system with Unipin, bridging the gap between online transactions and offline top-ups. By keeping minimum purchase thresholds near $1 and catering to the unbanked population, Krafton is playing a clever game of accessibility.

Looking at the long game, Krafton India CEO Sean Hyunil Sohn noted during the Q3 2025 earnings call, "Indian users' purchasing power is on a long-term upward trajectory. With economic growth, strong user loyalty, and localized offerings, our Average Revenue Per User (ARPU) is rising year-on-year." Reports indicate that the number of paying users in the region has climbed by approximately 34%.

By November 2025, Krafton had funneled a cumulative 300 billion KRW into the Indian gaming and peripheral sectors. Their portfolio includes investments in audio platform Kuku FM and Cashfree Payments. Furthermore, the Krafton India Gaming Incubator (KIGI) continues to nurture the local startup ecosystem.

To cement its cultural footprint, Krafton is pivoting toward cricket—India’s true national obsession. Following the March acquisition of Nautilus Mobile, the developers of 'Real Cricket 24', the company is already hard at work on a new cricket title.