Kakao Games announced on the 9th that through its 'Friends Game Land' initiative, which ran from April to November this year, it provided various game-based experiences and educational content to 1,723 children and adolescents across the country.

Kakao Games has been operating 'Friends Game Land' since 2019 to support children and adolescents with limited access to gaming culture. By the end of 2025, a total of 81 campaigns had been conducted, providing diverse gaming experiences to approximately 17,000 participants.

The 2025 program was particularly notable, as the company collaborated with the international child rights NGO Save the Children over nine sessions to strengthen educational activities, including child rights education and disability awareness content. Based on this, the program was upgraded to provide child-specific activities in spaces where children actually live, such as rehabilitation hospitals, local children's centers, and special education schools. Additionally, the company conducted five campaigns in its home city of Seongnam, reaching out to vulnerable groups at city plazas, sports complexes, and local children's centers.

This year's 'Friends Game Land' went beyond simple experiential events, focusing on social values pursued by Kakao Games, such as promoting healthy gaming culture, improving disability awareness, career exploration, and protecting child rights. By aligning content with specific domestic and international commemorative days, the program was elevated into 'thematic CSR.' The campaign added meaning by providing experiential content tailored to the purposes of days such as the 'Day of Persons with Disabilities,' 'World Play Day,' and 'Child Abuse Prevention Day.'

Kakao Games focused on creating an environment where anyone can participate regardless of disability, age, or physical condition. The company introduced accessible content at locations such as Severance Rehabilitation Hospital in Seodaemun-gu, Seoul, and the Seongnam Hye-eun and Seong-eun schools, ensuring that children with disabilities could enjoy the content equally. For instance, the campaign at Severance Rehabilitation Hospital featured 'wheelchair sports games,' allowing children who use wheelchairs to enjoy gaming content without physical limitations.

Furthermore, through collaborations with professional institutions, the company expanded its experiential content to include wheelchair esports, unplugged coding games, and emotional word card games, while reinforcing the educational value of the program through its partnership with Save the Children.

A Kakao Games representative stated, "'Friends Game Land' is operated with the intention of delivering the positive experiences of gaming to all children," adding, "We will continue our efforts to promote child rights and an inclusive gaming culture."