The Ministry of Culture, Sports and Tourism, alongside the Korea Creative Content Agency (KOCCA) Sweden Business Center, backed five domestic game firms at 'Nordic Game 2026', held in Malmö, Sweden, from May 26th to 29th. The participants managed to drum up 56 export consultations worth roughly $180 million.

Nordic Game is the quintessential bridge between the Nordic games industry and the global market. This year, some 3,000 industry insiders descended upon the event for exhibitions, B2B meetings, and investment showcases. Notably, the Korean contingent stood alone as the only Asian presence in the joint pavilion.

Specifically, five companies—Nano Company, Visual Dart, Everton, Team Horay, and Hypercent—made the trip. They engaged with Nordic industry heavyweights, resulting in 56 consultations tallying $180 million. During the event, Everton clocked in roughly 20,000 impressions on Steam, while Hypercent saw their wishlist grow by over 200, primarily thanks to interest from Finland and Norway.

Let’s be honest, Sweden is a titan in the gaming world, home to powerhouses like Minecraft developer Mojang Studios, King, and DICE. Following their support for the Swedish Game Conference last October, the KOCCA Sweden Business Center has extended its reach to Nordic Game for the very first time this year.

The agency also hosted pitch sessions for Nordic investors to get eyes on these domestic firms. Participants received strategic advice on commercialisation and market entry from local specialists like PlayCap Group and Behold VC. It was a proper networking affair, allowing them to test the waters and scope out potential future partnerships.

Lee Jae-yoon, CEO of Visual Dart, remarked, "We joined Nordic Game to carve out paths into new markets. The biggest win wasn't just the networking; it was the rapid boost in brand recognition for our content."

Shim Jin-sik, CEO of Nano Company, added, "The Nordic region is a market that prizes originality while keeping a keen eye on global trends. Visiting local giants like Tarsier and pitching to investors gave us a real grasp of the local landscape, which we hope will translate into concrete business results."

Olof Tedin, Business Development Manager at Invest in Skåne, the regional agency for investment and business in southern Sweden, noted, "Korean game content is turning heads globally thanks to its high technical calibre and distinct artwork. We look forward to long-term exchange and cooperation between our two industries."

The KOCCA Sweden Business Center is already eyeing the Swedish Game Conference this October, where they plan to support indie developers once more. They aim to keep the momentum going by providing export consultations and networking opportunities, further solidifying the foothold of Korean firms in the Nordic market.