Roblox is set to host 'My Life with Roblox', an immersive pop-up experience, across Seongsu-dong, including the Musinsa Mega Store Seongsu, from July 26 to August 12. Pre-registration for the event kicks off on the 10th.

The venue features an 'Interactive Experience Zone' where visitors can dive into popular Roblox titles. Emotia!, 99 Nights in the Forest, Knock Out!, and Overkill have been reimagined as booths themed after everyday spots like subways, convenience stores, and PC bangs.

Furthermore, visitors can participate in a 'Stamp Tour', completing missions by visiting key Musinsa offline stores in the area. Success grants entries into a lucky draw, alongside access to exclusive Roblox x Musinsa collaboration T-shirts and limited-edition merchandise from the featured games. A dedicated game, 'MUSINSA in Roblox', is also launching on the platform.

Richard Chae, Country Manager of Roblox Korea, expressed enthusiasm, stating, "We are thrilled to launch this large-scale pop-up that expands our brand touchpoints beyond gaming into lifestyle and fashion through this collaboration with Musinsa." Richard Chae added, "With Roblox’s popularity steadily climbing among the 2030 demographic, I hope visitors of all ages enjoy a fresh, stylish experience of our hit IPs in Seongsu-dong, the current mecca for pop-up culture."

The pop-up store operates via pre-registration and walk-ins. Pre-booking begins at 11:00 AM on the 10th via 29CM, and on-site queuing will also be available depending on daily capacity.

Full details can be found on the official Roblox Korea Instagram account.