[Photo] Fans' passion that even rain cannot stop, HoYoLAND 2025

[포토] 비도 막을 수 없는 팬들의 열정, 호요랜드2025

gamemeca • Lim Tae Cheon, Contributor 게임메카 임태천 2025.10.10 16:27 UTC+9

AI Summary

HoYoLAND 2025 transformed KINTEX into a massive celebration for HoYoverse fans. Despite the rain, attendees enjoyed diverse game-themed events and DIY activities. The event showcased the company's evolution from a single-title festival to a grand, multi-game experience.

▲ HoYoLAND 2025 main visual (Image courtesy: HoYoverse)

HoYoverse, the powerhouse behind Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero, has well and truly turned the KINTEX in Ilsan into their own kingdom with 'HoYoLAND 2025'. What started as a modest 'Genshin Festival' has evolved into an ambitious, all-encompassing celebration of their entire catalogue. Now in its second year, this event coincided with the tail end of the Chuseok holiday, and despite the rather grim weather, the queues were nothing short of impressive.

As the event has pivoted to represent their full stable of titles, the booths were curated to match each game's unique flavour. From the 'Genshin Impact: Natlan is calling, are you ready?' booth, where you could try your hand at pulling radishes, to the 'Zenless Zone Zero: New Eridu Special Training'—where I personally witnessed people attempting to mimic the dance moves of the ferocious Bangboo—there was plenty to keep the fans busy.

The atmosphere at 'HoYoLAND 2025' was a brilliant mix of top-tier cosplay and surprisingly decent snacks. Here is a glimpse of the action.

▲ The queues, visible from a distance, and the massive Zenless Zone Zero mascot, the Bangboo (Image Source: Gamemeca)

▲ Checking in at the custom desks tailored for each game before entering (Image Source: Gamemeca)

▲ So many fan-made creations from incredibly talented users that I couldn't possibly fit them all in one frame (Image Source: Gamemeca)

▲ The now-essential Itasha cars and custom-made dolls (Image Source: Gamemeca)

▲ A look at various HoYoverse game merchandise currently being sold across different countries (Image Source: Gamemeca)

▲ A DIY corner where you can craft your own personal merchandise (Image Source: Gamemeca)

▲ The Genshin Impact booth, packed with hands-on events (Image Source: Gamemeca)

▲ This individual, who managed to pull the radish with quite some vigour (Image Source: Gamemeca)

▲ Clearly delighted after walking away with a special prize (Image Source: Gamemeca)

▲ A corner where you can test your fortune (Image Source: Gamemeca)

▲ Grabbing and spinning to secure the loot you desire (Image Source: Gamemeca)

▲ The Zenless Zone Zero booth challenges, which proved that only the resilient could survive (Image Source: Gamemeca)

▲ Mini-games that test your luck or your strategic prowess on a chessboard-like setup (Image Source: Gamemeca)

▲ The cosplayers I encountered whilst making the rounds at each booth… (Image Source: Gamemeca)

▲ A few hours in, and I'd managed to make a friend (Image Source: Gamemeca)

▲ The Honkai Impact 3rd venue, braving the rainy weather outdoors (Image Source: Gamemeca)

▲ A wide array of food trucks catered to the massive turnout (Image Source: Gamemeca)

▲ I kept it simple with a dim sum set and managed to snag a Zenless Zone Zero card (Image Source: Gamemeca)

Related Articles

▶ Detailed info on HoYoverse's integrated event 'HoYoLAND 2025' revealed

▶ HoYoverse to host standalone offline event at KINTEX this October

원신과 스타레일, 젠레스 존 제로(이하 젠존제) 등으로 유명한 호요버스가 일산 킨텍스에서 ‘호요랜드2025’를 개최했습니다. 이전까지는 '원신 축제'라는 이름으로 개최되던 행사를, 작년부터는 호요버스 게임들을 종합해 대형 축제로 만들었죠. 올해로 두 번째를 맞이한 호요랜드는 긴 추석 연휴 막바지에 열렸는데, 궂은 날씨 속에도 많은 팬들이 찾아와 줄을 서서 기다리는 모습을 보여주었습니다.

원신 뿐 아니라 호요버스 전방위 게임의 축제로 자리한 만큼, 올해 호요랜드는 각 게임의 테마에 맞춘 부스와 이벤트가 준비되어 있었습니다. 직접 무를 뽑아볼 수 있었던 ‘원신: 나타가 부른다, 준비 됐나’, 흉학한 맹수 귤복복이의 춤을 따라해볼 수 있는 ‘젠존제: 뉴에리두 특별수행’ 등 각종 체험 행사와 이벤트들이 기다리고 있었습니다.

화려하고 멋진 코스프레와 맛있는 음식이 함께한 ‘호요랜드2025’ 현장을 사진으로 담아봤습니다.