The GeForce Gamer Festival - Seoul saw a surprise appearance from a trio of titans: NVIDIA CEO Jensen Huang, Hyundai Motor Group Chair Euisun Chung, and Samsung Electronics Chairman Jay Y. Lee.

Following the 2025 APEC summit on the 30th, the three industry heavyweights shared a dinner before making an unannounced visit to the stage at the GeForce Gamer Festival.

“Korea created esports and transformed PC gaming into a global phenomenon,” Huang remarked, adding, “NVIDIA’s journey began with GeForce. Without the foundations of PC gaming, the culture of PC bangs, and the rise of esports, NVIDIA simply wouldn’t exist today.”

He continued, “GeForce gave us the power to build AI, and now we are using that AI to reinvent GeForce. Ray tracing revolutionized computer graphics, a feat made possible entirely by the incredible market fostered by esports. I truly love the gamers, the PC bangs, and the spirit of Korea.”

Huang later invited his 'friends' onto the stage. Chairman Lee commented, “I am here not just because NVIDIA is a vital client and strategic partner to Samsung, but because he is my friend. He is an admirable businessman, but more importantly, he is a man of vision and grit—warm, charismatic, and genuine.”

Chairman Chung added, “I’ve been an arcade gamer since I was a lad, and I often watch League of Legends with my kids. Looking ahead, NVIDIA’s chips will be pivotal in our cars and robotics. We are working to ensure that gaming becomes a core experience inside our vehicles.”