Hanwha Life Esports announced on the 14th that it has secured a new sponsorship agreement for 2026 with Brandworks Korea’s flagship brands, 'Brooks Brothers' and 'Rockport'.

This deal marks a reunion between Hanwha Life Esports and Brandworks Korea, building on their previous collaboration in 2024. This year, the partnership has expanded to include Rockport, a brand that prides itself on merging comfort with technology. Hanwha Life Esports will be decked out in Brooks Brothers’ heritage-rich shirts, trousers, and blazers to elevate the players' aesthetic, while Rockport will provide functional sneakers and dress shoes to keep the squad in top condition.

Brandworks Korea, a CJ Group affiliate, manages a portfolio of licensed and original brands. Brooks Brothers, established in 1818, is America’s oldest ready-to-wear brand, favoured by everyone from U.S. Presidents to cultural icons. Joining the fold is Rockport, which since 1971 has carved out its own niche in 'dressport' footwear by applying sports shoe outsoles to classic dress shoes.

The Hanwha Life Esports squad already gave fans a preview of this aesthetic at the '2026 HLE Fan Fest' on January 3rd, sporting the Brooks Brothers heritage collection and Rockport dress shoes. Moving forward, the team plans to wear Rockport's sneaker line during official matches and showcase both brands at major events to solidify their unique team identity.

A spokesperson for Hanwha Life Esports noted, "After the positive reception from our players and fans during our 2024 collaboration, we are thrilled to renew our ties with Brooks Brothers and expand our partnership with Rockport. With our players supported in both formal elegance and practical comfort, we are aiming to reward our supporters with even better results in the 2026 season."

Now in its ninth year, Hanwha Life Esports continues to champion the values of Hanwha Life's 'LIFEPLUS', striving to broaden the e-sports industry’s horizons through creative marketing and efforts to cement e-sports within mainstream culture.