KRAFTON held its internal communication program, 'KRAFTON LIVE TALK,' on the 15th to announce its management strategy and mid-to-long-term growth direction for 2026. CEO Chang-han Kim shared the strategic direction under the theme of 'The Essence of Gaming and Expansion of Value.' The company will continue its 'Big Franchise IP' strategy, which was announced last year. This strategy focuses on expanding investment in internal production, scaling up publishing volume, and optimizing resource allocation.

KRAFTON is accelerating the development of new titles to secure franchise IPs and speeding up the expansion of the PUBG IP. To this end, the company recruited 15 production leaders last year and expanded its production structure into smaller organizational units. Currently, a total of 26 projects are underway, with 12 titles—including 'Subnautica 2', 'Palworld Mobile', and 'NO LAW'—aiming for release within the next two years. The company plans to validate these new games and strengthen those with proven performance into franchise IPs.

The company is also pushing to scale up its existing IPs. 'inZOI' and 'Mimesis' were released in Early Access last year, each recording over one million sales. KRAFTON has selected these as strategic IPs for this year, aiming to nurture them into franchise IPs with long-term product life cycles (PLC). 'inZOI' will focus on expanding user-generated content (UGC) and enhancing content based on AI simulations, while 'Mimesis' is planned to grow as a co-op horror game.

The PUBG franchise will broaden its gameplay through motion updates and the introduction of new modes. At the same time, the company plans to develop it into a content platform by exploring its potential for expansion into media content. It will strengthen the sandbox-oriented UGC ecosystem by leveraging its unique gunplay and physics engine. Additionally, the company is testing genre expansion and challenging new platforms and genres through new titles such as 'Black Budget' and 'Blindspot'.

KRAFTON is also exploring the potential of game-based AI as a new business. Last year, the company introduced Co-Playable Characters (CPC) and drove organizational change through AI-based workflow automation. Starting this year, the company views physical AI and robotics as areas for expanding its game technology. Based on the data and simulation experience accumulated in virtual worlds like 'PUBG', the company plans to review related new business opportunities.