Hanwha Life Esports Signs Sponsorship Agreement with Naver CHZZK
한화생명 e스포츠, 네이버 치지직과 스폰서십 계약
2026.01.16 17:52 UTC+9
AI Summary
Hanwha Life Esports signs a 2026 sponsorship with CHZZK. Players will exclusively stream on the platform starting in 2026. The partnership aims to boost fan engagement via new content.

Hanwha Life Esports has officially confirmed a sponsorship deal with Naver's streaming platform, CHZZK, covering the 2026 season.
Under this agreement, the squad will exclusively stream on CHZZK starting in 2026, offering fans a direct line to their favorite players. Furthermore, the CHZZK logo will take pride of place on the chest of the official 2026 season jerseys, ensuring it remains a constant fixture during match broadcasts.
For those unfamiliar, CHZZK is Naver's homegrown answer to game streaming, banking on high-definition broadcasts and tight integration with the wider Naver ecosystem.
The platform has been busy lately, snapping up broadcast rights for major events like the League of Legends Champions Korea (LCK) and the Esports World Cup (EWC) to bolster its portfolio. Both parties intend to leverage this partnership by blending CHZZK’s technical infrastructure with the HLE fandom for a range of online and offline marketing initiatives.
A spokesperson for Hanwha Life Esports noted, "We’re thrilled to be teaming up with CHZZK, which provides the premier streaming environment in Korea." They added, "Through our players' unique live content, we aim to get closer to our fans and maximize the synergy between our organizations to deliver a fresh way to experience esports."

한화생명e스포츠(Hanwha Life Esports)가 네이버의 게임 스트리밍 플랫폼 치지직(CHZZK)과 2026 시즌 스폰서십 계약을 체결했다고 밝혔다.
이번 계약을 통해 한화생명e스포츠 선수단은 2026년부터 치지직에서 단독 스트리밍을 진행하며 팬들과 실시간으로 소통한다. 또한, 선수단이 착용하는 2026 시즌 공식 유니폼 상의 가슴 부위에 치지직 브랜드 로고가 삽입되어 경기 중 상시 노출될 예정이다.
네이버가 운영하는 치지직은 고화질 라이브 송출과 네이버 생태계 연동 등을 내세운 국내 게임 스트리밍 플랫폼이다.
최근에는 리그 오브 레전드 챔피언스 코리아(LCK), e스포츠 월드컵(EWC) 등 e스포츠 IP 판권을 확보하며 비즈니스 영역을 확장하고 있다. 양사는 이번 스폰서십을 바탕으로 치지직의 플랫폼 인프라와 한화생명e스포츠의 팬덤을 결합해 온·오프라인 마케팅 활동을 추진할 계획이다.
한화생명e스포츠 관계자는 “국내 최고의 스트리밍 환경을 제공하는 치지직과 함께하게 되어 기쁘다”며 “선수단의 개성 있는 라이브 콘텐츠를 통해 팬들에게 더욱 가까이 다가가는 것은 물론, 양사의 시너지를 극대화해 새로운 e스포츠 관람 경험을 선사하겠다”고 밝혔다.
This news was translated by AI.
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