Look, let's be honest, corporate PR is usually just fluff, but SOOP announced on the 11th that the company received the Minister of Health and Welfare Commendation in recognition of contributions to spreading a culture of respecting life and suicide prevention activities. Director Lee Min-won of SOOP attended the '2026 Suicide Prevention Day commemorative ceremony' held at the Westin Josun Hotel in Jung-gu, Seoul on the 10th to accept the award. The Suicide Prevention Day commemorative ceremony is an event hosted by the Ministry of Health and Welfare and the Public-Private Consultative Body for Suicide Prevention Policy. This event is held annually to raise public understanding and interest in suicide prevention and to spread a culture of respecting life.

SOOP has actively responded to suicide-inducing information and harmful content that might pop up on the online platform. Furthermore, the company has steadily carried out activities to inform streamers and users about the importance of suicide prevention and respecting life. In addition, joining hands with the Korea Foundation for Suicide Prevention, SOOP has continuously run joint life-respect campaigns and online seminars to boost social interest and foster a healthy online culture.