Right, listen up: SEGA Publishing Korea is taking over AK Plaza Hongdae from Friday the 19th through Sunday the 28th with the 'SEGA POP-UP SHOP in AK PLAZA HONGDAE'. It is a proper treasure trove of SEGA and Atlus IP loot, ranging from exclusive store merchandise to those rather cheeky Sanrio characters collaboration mascots and Persona series plush keychains.

In a bid to bridge the physical and digital divide, the shop has teamed up with Team Naver to ensure you can scope out the details online using their: pop-up store solutionIt leverages Naver Place to push info directly to your screen, expanding the customer experience beyond the storefront. You can expect a bespoke custom skin for the brand page, a 3D VR simulation to wander through the space virtually, and an open chat feature if you fancy a bit of real-time banter.

As for the goods, the 'SEGA Cooro' series—palm-sized plushies—are the stars of the show. You can grab any of the nine varieties, including Sonic, Tails, Knuckles, Amy, Shadow, and Dr. Eggman from 'Sonic the Hedgehog', or Kiryu Kazuma, Kasuga Ichiban, and Majima Goro from the 'Like a Dragon' series, for 21,000 won. If you are feeling a bit more spendy, the 'BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400%' by MEDICOM TOY, crafted to mark the opening of the SEGA Store Tokyo, will set you back 228,000 won.

The mascot plushies from the Sanrio characters and Sonic collaboration are priced at 28,000 won. Beyond that, the shelves are stocked with 'Yakuza 0' iconic line acrylic stands, 'Hatsune Miku: Colorful Stage!' tees, 'Puyo Puyo' acrylic blocks, and 'Persona 3 Reload' plush keychains. Don't forget the SEGA logo sound-making mini cushion, available for 15,000 won. Best of luck with your haul!