CEO Kim Dae-hwon: It varies by project and phase, but over 80% of our staff are using it. It has streamlined our pipeline significantly, and we’re seeing a 15-25% improvement in efficiency. Art and programming are the two departments where it’s most frequently utilised.

CEO Kim Dae-hwon: Undeniably. While consumers might not care who builds their car, games are emotional experiences. Players are moved and willing to spend money when they sense the creator's genuine struggle and effort. When they spot the 'artificial' scent of raw AI output, the lack of heart is glaring. This is a problem that will only accelerate, and studios need to be bloody careful.

CEO Kim Dae-hwon: We do. We limit AI use to the early-to-mid stages—brainstorming, prototyping, and rapid visualisation. We are also meticulous about potential copyright infringement. Our cardinal rule is that raw AI output never hits the final game. It must be polished and infused with human emotion by a person. We strictly forbid using AI assets as-is.

CEO Kim Dae-hwon: I don't think so. AI is merely a tool that magnifies human efficiency and broadens the scope of exploration. Technically, it could create something indistinguishable from human work, but would people really want to consume 'machine-made' content? Even if a robot plays football perfectly, it doesn't mean we'll flock to watch robotic sports. The moment the 'AI-made' tag is attached, immersion drops.

CEO Kim Dae-hwon: Ethics and norms. Humans have a moral compass, whereas AI makes extreme, purely logical decisions based on its objectives. In areas like defence, that is a genuine risk. In content creation, AI doesn't truly grasp the complexity of human emotion—it just mimics it based on logical patterns. It can produce unconventional results, but it hits a wall when it comes to the kind of profound originality that touches the human soul.

CEO Kim Dae-hwon: The ability to run projects with smaller teams. AA games that once required massive headcounts can now be managed by 30-40 people. The efficiency in early exploration and prototyping is transformative. It opens doors for indie devs and small teams, and I expect it to revive the creation of new IPs that were previously stifled by budget constraints.

CEO Kim Dae-hwon: Beyond just cutting time on busywork, we'll see attempts to make games genuinely more fun. For instance, in PvE games, AI could learn and adapt in real-time to create the most engaging scenarios for the player, heightening immersion.

I also foresee the rise of 'AIGC (AI Generated Content)' platforms. Unlike Roblox, where users build the world, here the AI will generate and consume content. This expansion is an unstoppable force.

CEO Kim Dae-hwon: For those stuck in repetitive tasks or relying solely on legacy knowledge, it’s a crisis. But for those who embrace change, it’s an opportunity to reallocate time toward higher-value work. The ability to adapt is becoming more important than raw technical skill alone.

CEO Kim Dae-hwon: Precisely. Roles are merging. An artist won't just do 2D or 3D; they'll be able to manage the entire pipeline from draft to modelling. The old stigma that a 'multi-player' lacks depth is gone—in the AI era, the ability to coordinate and judge the quality of the entire output is the new gold standard.

CEO Kim Dae-hwon: A 'Director's' capability. You need the ability to think critically, conceptualise direction, and judge if the output meets public expectations. That final call is always human. Even if the grunt work is automated, everyone needs the vision to guide the process and make the final decision.

CEO Kim Dae-hwon: For now, we’re focused on efficiency and enhancing gameplay. But ultimately, we are preparing for the AIGC era. When platforms emerge where AI generates content from start to finish, we need to know how to navigate that. Our goal is to find a way to use AI positively to create genuine value within that flow.