CEO Kim Hak-kyu: Because the applications are so broad, we are using it in various fields from asset generation to refining planning documents. However, our focus isn't on using the AI output as-is, but rather on streamlining repetitive tasks to boost efficiency.

Actually, we use it quite often for non-development tasks. For instance, after years of servicing games, the amount of source code and data becomes massive. Handing this over to new staff is a headache, and we are using AI to automate the documentation of these processes.

On a personal note, I’ve spent two years studying AI and even built my own language model. When I started making games, my dream was to create a 'living, breathing world of my own,' and I feel that day is finally within reach.

CEO Kim Hak-kyu: We are very cautious about this, as players are understandably sensitive. I believe the resistance isn't necessarily against the technology itself, but against perceived laziness from development teams. It is not unlike the controversies surrounding tracing or plagiarism in webtoons or dramas.

If you use AI to simply spew out content rapidly, a dip in quality is inevitable. You must change your approach. If AI can draw a picture in 20 seconds that used to take a week, the answer isn't to increase the volume by a thousandfold, but to curate the best results and refine them further. It’s about using AI to generate more samples, then having humans select and polish the best pieces to ensure high quality.

CEO Kim Hak-kyu: It is far too early for that. AI is a tool—nothing more. If your prompts are unclear, your results will be useless. Someone must bear the responsibility for errors, whether in game design, medicine, or accounting. Ultimately, humans must remain the ones who decide if a game meets the players' needs and take responsibility for that vision.

CEO Kim Hak-kyu:It’s not so much about job loss as it is about a shift in roles. It’s like giving an excavator to someone who used to dig with a shovel. Just because one excavator does the work of ten men doesn't mean those nine are fired; it means they can now attempt much larger construction projects they never would have dreamed of before. We will see a shift toward finding hidden value and tackling bolder, more ambitious projects.

CEO Kim Hak-kyu:For example, creating an RPG where the story changes infinitely based on player choices was impossible with traditional manpower. AI productivity makes this achievable within manageable limits. We are also researching automated reinforcement learning for balance testing and bug detection in our new projects. AI will act as a safety net that allows us to inject creative ideas without breaking the game.

CEO Kim Hak-kyu:Its tireless execution. Being in my early 50s, coding manually is physically taxing. But with AI, I can command via text, receive results, and debug more efficiently. In the 90s, small teams of 4-5 people functioned like 'rock bands,' focusing purely on originality. As the industry scaled, it became like an 'idol' business, requiring hundreds of people and massive resources, which diluted individual creativity.

AI can bridge that gap, allowing smaller teams to craft games with the depth and character of AAA titles. If used positively, it can help revive that early, creative development culture.

CEO Kim Hak-kyu:AI will become a necessity, not an option. It is like an artist moving from brush and canvas to Photoshop and tablets. Studios that refuse to adapt will lose their competitive edge. It won't necessarily change the core of user experience, but it will enable more intricate games and vast, open-ended worlds that were previously impossible to build.

CEO Kim Hak-kyu:You need proficiency in using AI tools. Within a few years, we will reach a level where verbal commands suffice. The critical skill is the ability to audit the AI's output and judge whether it aligns with your vision. You must use AI to clear away the grunt work so you can invest your time into higher-level creative thinking. It is an era that demands the ability to design precise inputs and possess the discernment to choose the right outputs.

CEO Kim Hak-kyu:It boils down to two things. First, 'pioneering new genres'—creating living, breathing worlds with infinite freedom that were previously impossible to implement. Second, 'innovating the development process'—replacing repetitive tasks with AI support systems so that our developers can focus on what truly matters: creating genuine fun.